Siena Women’s Basketball head coach Terry Primm announced the addition of Sabrina Della Bella ’23 to his staff as the program’s Director of Basketball Operations.
“I am ecstatic about Sabrina’s hire,” said Primm. “She is incredibly passionate and has experience with high-level professional sports organizations. Along with her being a Siena graduate, her campus connections and her love for our community make her great for this role.”
Della Bella, a 2023 Siena graduate, returns to Loudonville following positions with the Tampa Bay Rays, and the New York Giants.
While in St. Petersburg from February-May 2024 as a Coordinator for Corporate Partnership Services, Della Bella activated and fulfilled partnership elements for more than 15 accounts for the Rays and Rowdies, including in-stadium experiences, signage, promotions, first pitches, and more. She also planned and executed a schedule of premier corporate partner hospitality events designed to foster and build relationships with key partner contacts and stakeholders, including Opening Day and various partnered events.
As a Corporate Partnerships intern with the Giants, Della Bella created asset trackers and evaluated contracts and fulfillment of deliverables while working on various accounts including but not limited to Dunkin’, Cadillac, DraftKings, Oakley, and United. She also worked on the execution of a variety of community initiatives such as Play60 and HOAG while assisting in the overall planning, research, and implementation of partnership events.
The Queensbury, NY native also held prior positions with UAlbany Football, EAG Sports Management, and Rosenhaus Sports Representation. She earned her B.S. in marketing with a concentration in sports/services from Siena in 2023.
