The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs.  These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA).  We are currently seeking an Assistant Coordinator for Recruiting and Creative Content who will work within the department’s Women’s Basketball unit.

The Director of Creative Content is a hybrid role that will assist the coaching staff with the recruitment of prospective student-athletes and develop creative content (video and graphics) to be used for the recruitment of prospective student-athletes and for use on Cal Women’s Basketball social media. This includes creating and maintaining recruiting databases, recruiting efforts utilizing social media, creation of graphics for recruiting purposes, and assisting with campus visits.  This position will work with the Director of Video to coordinate the video shoots, and will be directly responsible for the creative strategy, storyboarding, and editing. This position will require creativity and a strong foundation in video editing, photography, production and understanding of the college athletics landscape. This position will be responsible for developing and maintaining the visual brand of Cal Women’s Basketball through photography, videography, and working closely with department video producers, graphic designers, and social media managers to ensure the execution of this brand.

• Plan and creates intercollegiate athletics specific visual solutions to communications problems in support of the operational and strategic aspects of the Women’s Basketball program.
• Find the most effective way to get intercollegiate athletics’ messages across in print and electronic media using color, type, illustration, photography, animation, and various print and layout techniques.
• Take photos of the team during photo shoots, practices, and games.
• In conjunction with Marketing department, develop and coordinate social media efforts for Women’s Basketball team. Deliver compelling programs that maximize reach, engagement, and impact for the Women’s Basketball brand on a local and global scale.
• Create content for the Women’s Basketball social media accounts with the goal of growing and engaging our social media community.
• Coordinate content and the maintenance of Women’s Basketball social media accounts (i.e. community management, promotional sweepstakes, analytics) with the goal of growing and engaging our social media community.
• Ensures all materials adhere to brand identity and guidelines of Cal Athletics. Maintain consistent style, themes, and marketing strategies for all Women’s Basketball creative content.
• Assist coaching staff with the planning and coordination of official and unofficial visits to campus including the arranging and follow through of all logistics (i.e. itineraries, travel, hotel, hosts, meals, compliance paperwork, complimentary tickets, etc.) and the completion and submission of required paperwork and expense reports related to events and activities.